The wearables market grew in Q3 2021, thanks to hearables
Now, when it comes to hearables, both headphones and earbuds are included. The hearables market grew 26.5-percent to capture nearly 65-percent of the market in Q3. The wrist-worn wearables managed to grab 34.7-percent.
What is interesting is that the demand seems to be shifting from wristbands to watches. Now, when it comes to the top 5 wearable device companies, Apple is still in the lead, and by quite a margin. The company managed to grab 28.8-percent of the market share in Q3 2021, as it shipped 39.8 million devices.
Samsung is second-placed with 9.2-percent of the market share, as it shipped 12.7 million devices. The same numbers are reported for Xiaomi. Huawei is fourth-placed with 7.2-percent of the market share, and 10.9 million devices sold. Imagine Marketing (an Indian brand that sells BoAt devices) grabbed fifth place with 7.2-percent of the market share, and 10 million devices sold. All other companies grabbed 37.7-percent of the market, and sold 52.2 million devices.
Both Apple & Xiaomi declined YoY
That being said both Apple and Xiaomi declined YoY, all other companies on the list grew, especially Imagine Marketing, by 206.4-percent. Apple declined 3.6-percent, probably because it had to push the Watch Series 7 to Q4 due to supply issues. Xiaomi’s sales declined by 23.8-percent compared to the same period a year ago. It will be interesting to see general numbers for this year, once they’re out. Apple is still untouchable at the top, though, and that likely won’t change anytime soon. Samsung did manage to grow a bit, and if it managed to keep that momentum, it will continue closing the gap. Xiaomi is in the same boat, as it’s on the same playing field as Samsung.
