While Samsung could simply be referring to the upcoming Galaxy S23 series, the recent developments open up other possibilities too. The company doesn’t have a K-series smartphone line, so those mysterious devices could launch under an existing lineup. Moreover, they appeared alongside the Galaxy S23 trio. Maybe the Korean firm plans to add a third flagship lineup to the mix, along with the existing Galaxy S and Galaxy Z series. Perhaps a full FE (Fan Edition) line of affordable Galaxy S flagships, as a Galaxy S22 FE doesn’t seem to be coming next year. Of course, these are mere speculations. But Samsung wants to increase the sales of premium models as they make more money. For 2023, the company has set a target to ship 270 million smartphones, which is relatively low by the company’s standards. But the idea is to sell more devices with higher margins, rather than drive sales numbers with low-margin devices. It wants to sell at least 60 million flagship models next year. That’s a pretty big ambition considering the sales figure of its recent Galaxy S and Galaxy Z series models. Maybe Samsung a third flagship lineup will do the trick.
The Galaxy S23 Ultra will be Samsung’s prime flagship offering in 2023
Samsung will launch the Galaxy S23 series early in 2023. As usual, the company is readying three models: vanilla Galaxy S23, Plus, and Ultra. The latter will be the most feature-packed of the trio, offering a built-in S Pen, 200MP camera, and more. Unsurprisingly, it will be the Korean firm’s prime flagship phone next year. The company is aiming to sell 14.74 million units of the Galaxy S23 Ultra, which is about 45 percent of the total Galaxy S23 series sales. The estimated sales figure for the vanilla Galaxy S23 is about 12.44 million and that for the Galaxy S23+ is 5.42 million. Time will tell if Samsung achieves these targets.
