People were already able to watch content free of charge on IMDb TV, but the name change gives it a more catchy ring (with a more catchy logo to boot). It’s obviously a play on the terms “free” and “TV”, and it really lets people know that they can get TV for free. It’s a title that will attract more people who are unfamiliar with the brand.
IMDb TV being rebranded to Freevee is only the tip of the iceberg
As for scripted content, there’s a good amount to look forward to. There’s a show called On Call from Law & Order creator Dick Wolf and a comedy named Primo. Other shows include Leverage: Redemption, Pretty Hard Cases, Alex Rider, and Judy Justice. There will be more shows and movies, but those won’t be announced until May 2nd. IMDb TV will still keep its name until April 27th.
