Gaming accounts for vast majority of consumer spend on Android
AppFollow, for those of you who don’t know, is a review insights and management platform. Based on the company’s new report, gaming accounted for a vast majority of consumer spend on both Google Play and AppStore. When Google Play is concerned, that percentage is at 80-percent, while we’re looking at 65-percent on iOS. So, as you can see, while users are spending cash on apps, games are in the lead. That lead is even more obvious on Android. The report says that the gaming category has been quite popular on both Android and iOS. In addition to it, though, the finance category has also been on the rise. Amateur trading is on the rise, and so are neobanks.
The finance category is on the rise
The report states that finance has the largest number of apps (38) in the top 50 category out of any other category on the Google Play Store. Such apps also have higher response rates (25-percent) on average. What’s also interesting, is that Auto & Vehicles is the worst-rated category on average on the Google Play Store. In the case of the App Store, it’s Entertainment, which is somewhat surprising. AppFollow notes that it collected data from 11,000 unique apps from Google Play, and 6,500 apps from App Store for this report. The analysis is made up of 14 million unique reviews from Google Play, and 2.4 million reviews from App Store. AppFollow also took into account 4 billion ratings from Google Play, and 1 billion ratings from App Store. This gaming trend looks set to continue. The gaming industry has been on the rise for a long time, and we don’t really see users spending less on games, and more on apps. We’ll see what will happen, but this difference in consumer spend may even continue to grow, or at the very least, stay somewhat similar.
