If you’re shopping around for a product, and you have a specific question about it, you’ll be able to ask Alexa for answers. The company calls this feature Customers ask Alexa.

Customers ask Alexa will provide useful answers about products

Customers ask Alexa seems like a really good idea because it provides an intuitive way of searching for products on the platform. Instead of going through keywords or company names, all you have to do is ask a question. From that point, Alexa will provide you with a brand or brands with products to help you out.